Bonitas Wins Ask Africa Orange Index™ Award for Second Year in a Row

Bonitas Medical Fund has once again been recognised for excellence in customer experience, winning the ‘Medical Aid Category’ at the prestigious Ask Africa Orange Index™ Awards 2025. This marks our fifth win in eight years and importantly, our second consecutive win. It also underscores the Scheme’s reputation for trustworthiness, strong customer connections and service delivery.

The results of the 2025 Ask Africa Orange Index™ were based on 59,000 interviews across 26 categories and 200 brands, using audited data and independent sampling methods, with no member data shared. This makes it one of the most robust and credible benchmarks of customer experience in South Africa.

The Index is the country’s largest and longest-standing measure of customer experience, offering comparative insights across industries. It highlights brands that remain true to their purpose while consistently delivering quality outcomes. For Bonitas, key attributes such as trust, reputation and humanness are what resonate most with members.

Lee Callakoppen, Principal Officer of Bonitas says,“Winning this Award for the second year in a row is a proud moment. It validates our focus on building meaningful connections with our members and reshaping the healthcare ecosystem to deliver affordable, quality healthcare. Trust, reputation and relevance have always been at the heart of our strategy and this recognition affirms that we are on the right track.”

With more than four decades of experience in healthcare, Bonitas continues to lead the way in a dynamic industry. The Scheme remains committed to delivering on its promise of being the “Medical Aid for South Africa.”