CSI and Sponsorships
We have a number of sponsorship initiatives that benefit not just our community of members but the community at large. The thread that runs through all of them, big or small is that we are always promoting health and wellness and making healthcare accessible to more people. This includes improving the skills of your healthcare professionals so they give you the best, cutting edge level of care and sharing information and tips around chronic conditions and other health concerns that are prevalent in South Africa.
Bonitas House Call
In the past, doctors used to visit patients at their homes when they were sick – these visits were called House Calls. Although this rarely happens these days, we are bringing leading health experts in a wide variety of topics into your home through the Bonitas House Call television show. Our host, Dr Victor Ramathesele, not only has excellent knowledge of common and not-so-common health problems, but invites leading health experts onto his panel. This A-team of practitioners offers medical advice, tips and easy-to-understand information on medical issues affecting South Africans. The subject matter is diverse, covering chronic conditions, lifestyle diseases, mental health, severe illnesses, and women’s and children’s health.
On air for the past 12 years, the show has built up an excellent reputation because of the quality of the guests on the panel and the medical advice it provides. It is one more step towards our aim of making quality healthcare accessible to all South Africans.
Bonitas House Call can be seen on SABC 2 at 8:30am every Saturday morning.
In line with promoting health and wellness, we have been a major sponsor of the Comrades Marathon for the past decade. As a proudly South African company that promotes accessible quality healthcare, this ultra-marathon is an ideal fit for us to talk about making good wellness choices every day and celebrate ordinary people doing extraordinary things.
The Comrades is run annually between Durban and Pietermaritzburg and is celebrated as ‘the ultimate human race’. It is a triumph of camaraderie and determination. Every year, nearly 20 000 local and international runners tackle the grueling nearly 90km race – one of the highlights on the athletics calendar.
Because we pride ourselves in being with you ‘for the long’ run, we don’t just write a cheque, put up banners, use our logo and branding rights and tick it off our list of giving back to the community. It’s about being there every step of the way from the preparation and determination of the training regime, to race day. To help get you across the finish line ahead of the 12 hour cut off time it is important that you are prepared. That you know what to expect of the route, that you have trained correctly in terms of time spent out on the road and fuelled the body correctly. So we actively help runners across South Africa get ready for this unique challenge by running seminars around the country. A panel of experts from the fields of medicine, sport psychology, dietetics, and the official Comrades Coach provide invaluable advice, answer questions, and support newbies in terms of complete preparation for the race.
Just In Case
Every year, over 8000 children die in South Africa due to accidents which could have been prevented. To help put safety first, we launched Just In Case, an initiative designed to take safety to 43 000 learners at 67 schools across SA. This interactive programme makes safety fun, educating children as young as five on a range of subjects including:
- Basic first aid
- Road safety tips
- What to do if someone is drowning
- Stranger danger
- How to react in a fire, and more.
These lessons are tailored to the age of the children and include booklets, posters and learning material for use in the classroom and at home. To kick things up a notch we also cover first aid courses for teachers at these schools and provide them with fully stocked first aid kits, so that they’re prepared – just in case.
The Bonitas Academy
We know that your family doctor is and should be your first port-of-call. This is why we offer seminars to groups of family practitioners across the country. We began this upskilling programme to enhance the skills of doctors so they can give you the highest quality of care possible. Leading medical experts give insight into the latest procedural developments and treatment guidelines so that family practitioners are equipped to perform certain procedures in their rooms instead of referring patients to specialists and hospitals. This provides patients with a better level of care while making healthcare more affordable by cutting down on costs. For you it ensures that your benefits go further. It makes sense, doesn’t it? Family practitioners who attend the seminars or lectures are awarded CPD points, accredited by the University of Pretoria.